Paul Silver

name Paul Silver and David Rosam are Head of Technical SEO and Head of SEO Copywriting at Web Positioning Centre. Paul has been involved with the Web commercially since 1996 and David has been writing marketing copy for more than 20 years, and writing for the Web for over a decade.

SEO

How SEO research leads you to more effective sales copy

06th February 2007
While just about everyone agrees that informed key phrase selection is at the core of effective SEO (search engine optimization), many are surprised to find out that the self-same information also guides them to writing more effective sales copy. How d... Read >
Web Design

Why CSS Is Good For Your Web Site

11th December 2005
Cascading Style Sheets (CSS) are used within the HTML behind your Web site as a way of controlling how each page is laid out and what elements on it look like. For instance, you can use CSS to make headings in your copy a standard size across the whole of... Read >
Search Engines

Do search engines like your Web site?

24th April 2005
Between 75% and 98.8% of visitors to Web sites come from searches made at search engines. If you're going to get high levels of traffic - and hence the levels of ROI you're looking for - it's very important that the search engines can access all the infor... Read >